Marketing Essentials to Scale Your Business

Dates: Wednesdays | Feb 17 - Mar 31 | 11:00am - Noon EST

Instructor: Travis Brady

It’s challenging to know which marketing channels are best suited for your company when it is scaling, much less the most effective way to use them. In this course , you will learn how to define your marketing objectives, why it’s critical to tie them to your business objectives, which marketing will pay off the most and how to measure your efforts. You’ll explore the art of crafting messaging that resonates with your customers with the science of using analytics to hone your outreach activities. Whether you’re a founder, C-Suite executive or a manager tasked with aspects of the marketing execution, this course will provide you with a broad understanding of marketing, branding and communications, and the process needed to evolve your marketing plan for your growing organization.

About the UNC Eship Center

We create a better world by inspiring, motivating, and developing entrepreneurial leaders from diverse backgrounds who can recognize opportunities and solve complex problems that lead to positive social change. We achieve this by connecting our world-class research with our exceptional hands-on teaching and practice.

UNC Eship Center DEI Statement

Diversity. Equity. Inclusion. They're more than just words for us. They are the foundation of the work that we do as a Center at UNC and in the greater community. We are passionate about creating an inclusive entrepreneurial community that promotes and values diversity. Our goal is to create an environment where everyone, from all backgrounds, feels supported as they explore their unique path. 

Entrepreneurship is already challenging without the additional barriers that diverse communities face. We are committed to using our platform to bridge the gap and serve as a model by upholding our core value of inclusion. We invite every member of our community to always bring your authentic self and experiences as you join us.