Branding for Growth-Stage Companies

Dates: April 2021 (Dates/times TBA)

Instructor: Chris Gorges

People are influenced by visual elements like your logo or brand colors, messages being communicated on your channels and live or digital experiences they have with your brand. As they receive this information, they begin to form perceptions about your company in their mind. Establishing a clear and consistent brand externally across all your channels and internally throughout your company is essential for adding value in your organization and attracting the right customers to your business. There are elements of branding that need to be defined in visual and verbal ways, and then there are key frameworks useful in incorporating experiential elements across pre-purchase, purchase and post-purchase customer interactions. This course will give participants a solid sense of what branding entails for their company, help to define the brand levers to pull and methodologies for brand-building that will benefit your organization the most.

About the UNC Eship Center

We create a better world by inspiring, motivating, and developing entrepreneurial leaders from diverse backgrounds who can recognize opportunities and solve complex problems that lead to positive social change. We achieve this by connecting our world-class research with our exceptional hands-on teaching and practice.

UNC Eship Center DEI Statement

Diversity. Equity. Inclusion. They're more than just words for us. They are the foundation of the work that we do as a Center at UNC and in the greater community. We are passionate about creating an inclusive entrepreneurial community that promotes and values diversity. Our goal is to create an environment where everyone, from all backgrounds, feels supported as they explore their unique path. 

Entrepreneurship is already challenging without the additional barriers that diverse communities face. We are committed to using our platform to bridge the gap and serve as a model by upholding our core value of inclusion. We invite every member of our community to always bring your authentic self and experiences as you join us.