Sales and Marketing to Drive Growth in Startups

Dates: 5 sessions on Tuesdays | Feb 16, Feb 23, Mar 2, Mar 9, Mar 16 | Noon - 1:30pm EST

Instructors: Lilly Ferrick and Lauren McCullough

Sales and marketing can be a daunting topic for any fast-growing startup or organization. Sales and Marketing to Drive Growth in Startups is designed for professionals at companies entering a period of rapid growth, and who want to exponentially grow their skills, confidence, and tools in the area of sales and marketing alongside other like-minded entrepreneurs. Covering such topics as sales funnels, customer interviews, marketing plans, and measurement indicators, this Scale School course will equip participants with what they need to take their sales and outreach efforts to the next level within their organizations.

Scale School courses offered by the UNC Eship Center are non-credit-bearing, short in nature, and delivered virtually. Topics are focused on specific skills necessary for scaling organizations such as B2B sales, negotiations, succession planning, establishing and growing an inclusive culture, and more. Courses are designed to be highly actionable, so participants will receive a combination of live instructions and tools that can be used immediately within any industry and company. 

A typical Scale School course may include:

• Weekly virtual instruction for 4-6 weeks
• Materials to put learning into practice within your own organization immediately
• Learning alongside a group of your peers in a cohort-based model
• Support from the broader UNC entrepreneurial community

View the course description for the topics covered in this course. 

About the UNC Eship Center

We create a better world by inspiring, motivating, and developing entrepreneurial leaders from diverse backgrounds who can recognize opportunities and solve complex problems that lead to positive social change. We achieve this by connecting our world-class research with our exceptional hands-on teaching and practice.

UNC Eship Center DEI Statement

Diversity. Equity. Inclusion. They're more than just words for us. They are the foundation of the work that we do as a Center at UNC and in the greater community. We are passionate about creating an inclusive entrepreneurial community that promotes and values diversity. Our goal is to create an environment where everyone, from all backgrounds, feels supported as they explore their unique path. 

Entrepreneurship is already challenging without the additional barriers that diverse communities face. We are committed to using our platform to bridge the gap and serve as a model by upholding our core value of inclusion. We invite every member of our community to always bring your authentic self and experiences as you join us.